1. Design Brief
Thoroughly read through the design brief, pay special attention to keywords, budget, deliverables, project assets and deadline(s).
- Keywords will clue you in to project specifications like industry information, form, style, tone, and voice.
- Deliverables are the actual items being requested by the client. What they expect upon the completion of the project.
- Project assets the components of the project that will belong to the client at the completion of the project.
- Deadlines are the date/time that a project is due. A large project might have multiple deadlines.
2. Research & Discovery
Research is a crucial step in the design process as it will inform the direction the design will take. You should take time to:
- Learn about the client's business, industry, and main competitors.
- Dive into the history and culture of the company.
- Do they have a style guide you must adhere, or are there particular systems or structures they have in place you must follow?
- Understand the brand value and vision.
- Discover the target audience and what resonates with them
- Gather reference material keeping track of all sources.
3. Brainstorm & Conceptualize
Conceptualize possible design solutions that will fill the design brief appropriately.
- What concept are you trying to communicate?
- Who is your target audience? How do you want them to feel when viewing your work? What should they take away?
- Start by jotting down all your design ideas through writing and the creation of thumbnail sketches. Thumbnail sketches are little drawings completed quickly in rapid succession; each one should take between twenty seconds to one minute.
- From there move on to more complete rough sketches
- Finally, generate a comprehensive drawing. A comprehensive drawing is a detailed drawing that more completely showcases how the final design will look.
4. Develop Concepts
After completing your research, discovery, brainstorming, analysis, and conceptualization it is time to build your concepts by developing the design. This is the production phase of the project.
Some design considerations:
Some design considerations:
- Compose your design using sound design. Always consider the Principles of Design and Elements of Art.
- Choose appropriate colors.
- Technique matters.
- Use the correct tool to solve the design problem.
5. Present Design & Get Feedback
- Seek out feedback at every stage of the design process. Feedback from friends, family, peers, and colleagues.
- After developing the design present your project to the client. Listen to their feedback, consider their point-of-view and perspective on your concepts.
6. Evolve Design & Deliver
- Reflect on and analyze the feedback received and make decisions on how to improve the design.
- Complete and deliver the final design. Be sure to include all appropriate documentation and assets.