Project Details

1. Create a typographic treatment for the words "Digital Art and Design" or monogram for the letters "DAD".
2. Create an icon set for the Digital Art and Design Program course type.
   You were given a number, only design icons for the number below that corresponds to your chosen number.
   • Introduction to Computer Art / Advanced Computer Art
   • Interface / Web Design
   • Image making: Digital Photography (raster; Traditional photography techniques using digital means to capture images; software: Photoshop and Lightroom), Digital Imaging (raster; Generation of images using photo compositing and digital painting techniques; software: Photoshop and Corel Painter), Digital Illustration (vector; generation of imagery using vector illustration techniques; software: Illustrator)
   • Layout Design
   • The Business of Design, Digital Design Internship

Target Audience: MV Students


Project Specs

• Dimensions: 200px x 600px (for each part 1 and part 2) 
• Orientation: Landscape
• Color: RGB; ONLY 1 color - BW 
• Software: Adobe Illustrator CC
• Organized native file with correctly named layers / layer groups; show your design process on the blog
• Document all your reference image sources on your blog along with links to sources / bibliography info
• DO NOT COPY ICONS THAT ALREADY EXIST. Come up with your own creative solution to this design problem.

Deliverables

• Color laser print of your final project variation; be sure to print your name and date on the back.
• Native (.ai) and pdf file

Considerations

• Technique matters - use as few anchor points as possible for each paths
• Use the software to your advantage
• You are the designer, make design decisions
• You can find more info about our program on this website.

Process

• Define the design problem:
  • What concept are you trying to communicate? 
  • What is the best format to use to convey that concept? i.e. print - brochure, postcard, booklet, etc or digital - viewed on screen, on a website, in an app, on a kiosk, etc.  
  • Who is your target audience? How do you want them to feel when viewing your work? What should they take away?
• Research topic & collect information (gather reference images keeping track of all sources).
• Brainstorm ideas / conceptualize possible design solutions (thumbnails & sketching)
• Develop design solution:
  • Break down images into their minimal components. 
  • Design considerations:
    • Composition using the Principles of Design and Elements of Composition.
    • Choose appropriate colors.
  • Bring your idea into the software and begin your design.
• Get feedback by presenting your ideas to others.
  • In this course we will seek feedback throughout the entire design process.
• Improve your design.
• Submit.

Submit
1. Save your file on the art server Digital Art > Matusek > ART 146 > Mid-term

• Native file (.psd);
  • must have all layers / layer groups in tact
  • must show all variations / sketches / supporting materials
  • ​Label your files: YourLastName-midterm-icons-date.FileExt 
    Example: matusek-midterm-icons-1803107.ai

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2. Post to the Blog

• Every stage of the design process; I want to see every step.

3. Print final project on good quality paper at 8" x 10". 

Backup Your Work

​Note: Be sure to back up your work in at least two places

1. on your external or cloud drive 
2. on the campus student server (command K from the finder). 

Remember that no late work will be accepted. File / data loss is not an excuse for not submitting your project on time.