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Project 2

ART 120
Poster and Web Ad Series for a Social Cause Design

​Project Details

Design a series of 2 posters with 3 accompanying web ad graphics.
  1. Choose a social cause. Gather information about it.
  2. Find related visuals to use as references.
  3. Write a design brief. Define the purpose and function of the poster series, the audience, and the information to be communicated.
  4. Design a 2 posters and 3 animated web ad graphics to promote your social cause.
  5. Include web URL so people can join your cause (this can be fictitious)

Concentrate your conceptual thinking on finding a way to prompt people to think about the cause. No need to create a call-to-action such as donate today. Simply get the audiences attention and get them to think. Grab your viewers attention. 

Project Specs
Part 1 - Posters for print
  • Dimensions: 2 posters at 24" x 36" posters
  • Orientation: Landscape or Portrait
  • Color space: CMYK 
  • Medium: You choose; final format must be digital. Remember we will be animating so keeping elements separate is to your advantage.

Part 2 - Web ads
  • Dimensions: 3 ads at 468px x 60px, 120px x 600px, and 250px x 250px
  • Orientation: according to dimension sizes
  • Color space: RGB 
  • Medium: HTML5, Animated GIF, or SWF

Deliverables
  • Color laser print of your final project on glossy paper; be sure to write your name and date on the back. 
  • Native and pdf file - Organized with correctly named layers and artboards showing your variations.
  • Document all your reference image sources on your blog along with links to sources / bibliography info (put on blog).

Remember to use the Design Process

SUBMIT Feb 20 by 6:30p
1. Save your file on the teachers station
  • Native files;
    • must have all layers in tact
    • must show all variations
    • ​Label your files: YourLastName-P1-idiom-date.FileExt 
      Example: matusek-P1-idiom-illustration-180130.ai
​
2. Post to the Blog
  • Image of your final project
  • Artist statement for your piece. Remember to use design visual language. Should be about 1 paragraph in length.

3. Print final project on good quality paper. And bring it to class for critique.
Chris Matusek | Copyright © 2022
  • Home
  • Design Topics
    • Interface and Net Art
    • Logo Design
    • Professional Practices >
      • Portfolio Design
      • Archiving Work
    • Typography >
      • History of Type
  • Vocabulary
    • Formal Elements >
      • Design Topics
    • Resources
    • Tutorials
  • News
  • Market MV