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Project 3

ART 116
Project Details

Technique:
Illustration / Layout Design
Software: Illustrator
​
Design Problem
3a - Typographic Hat Illustration 
  • Create a typographic illustration of a hat using the letters of the name of the hat to define the shape, form and volume of the hat.
  • The name of the hat must be readable! Do not distort the text beyond readability, instead manipulate it to wrap around the contours of the shape of the hat.
  • After you complete the typographic illustration you may add a small amount of extra elements to increase interest and readability.
  • Everyone must choose a different hat.

3b - Poster Design
  • Create a poster to market your hat, or a destination or time related to your hat.​

Poster Process
  • In one sentence define the objective of the poster
  • Define the purpose, function, audience, and the information you wish to communicate
  • Write the poster copy - One line headline, sub-head, refine your elevator speech
  • Find typefaces that express your personality and communicate the spirit / concept of the poster
  • Design!

Final Specs for Layout
  • Dimensions: ​10.25" x 16.25"
  • Margins: You decide
  • Columns: You Decide
  • Color Space: CMYK
  • No more than 2 typefaces
Hat that have been chosen so far - DO NOT REPEAT ANY OF THESE IF YOU HAVE NOT CHOSEN YOUR HAT YET.
  • Jon - Pith
  • Trenton - Phrygian
  • Jordan - Bucket
  • Erik- Fascinator
  • John - Beret
  • Michelle - Beanie
  • Angie - Pill Box
  • Mia - Safari
  • Brittney - Mortarboard
  • Joine - Fedora
  • Anthony - Top Hat
  • Celia - Bakery Boy
  • Sammie - Moriachi

Project Samples

Chris Matusek | Copyright © 2025
  • Home
  • Design Topics
    • Interface and Net Art
    • Logo Design
    • Professional Practices >
      • Portfolio Design
      • Archiving Work
    • Typography >
      • History of Type
  • Vocabulary
    • Formal Elements >
      • Design Topics
    • Resources
    • Tutorials
  • News
  • Market MV
  • Exhibitions
    • JSAE 25-26
    • Visual Voices - 2024-11