Type is Everywhere
Every typeface you see has been painstakingly designed to have its own personality or voice. Where did all these typefaces come from and why?
Typography is the fundamental graphic or visual part of the written word. Letterforms are works of art. They are not only gorgeous they also functional, forming words, sentences, and convey thoughts and meaning allowing us to communicate with one another. Type is part of our history and plays a vital role in our society.
Type creates a critical first impression about the content. It allows them to enter your message even before they read one word. Type can connect your audience to your message by tapping into their core, emotional feelings. When type is done well it can immediately create a positive impression at a glance.
Typography is the fundamental graphic or visual part of the written word. Letterforms are works of art. They are not only gorgeous they also functional, forming words, sentences, and convey thoughts and meaning allowing us to communicate with one another. Type is part of our history and plays a vital role in our society.
Type creates a critical first impression about the content. It allows them to enter your message even before they read one word. Type can connect your audience to your message by tapping into their core, emotional feelings. When type is done well it can immediately create a positive impression at a glance.
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Read Beatrice Warde's essay from 1030 about type: The Crystal Goblet, or Printing Should Be Invisible. She references that a goblet is clear to allow its contents to be seen, not the goblet itself. Just as typesetting allows the content to be easily understood without becoming the focus. Letterforms should be clear to allow the viewer to see the shapes of the letters with zero effort.
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Evolution & History of Type
Type evolves, it is influenced by technological advances and culture (political, social, academic, artistic, etc):
- Evolved from one-of-a-kind handwritten scripts (pre-1400) to printed technologies - this changed the nature of written communication so much that the term "typography" was coined to describe it.
- Current digital typographic innovations continue to push the boundaries of type use in design.
- Typographic quality is based on reproducibility.
Discover more about the History of Typeface.
Basics of Type
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Character
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Paragraph
Legibility vs. Readability
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Layout
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Common Misunderstandings
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Writing, Lettering, or Type
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Font vs. Typeface
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Discover
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Artists
Articles
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Books
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Typography Websites
Type Foundaries |
Games
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Type can be a matter of life or death.
Highway Signage
Prescription Bottles
Deborah Adler - Clear Rx Medication System
Deborah Adler - Clear Rx Medication System