Typography
Typography is the fundamental graphic or visual part of the written word. Letterforms are works of art. They are not only gorgeous they also form words, sentences, and convey thoughts and meaning allowing us to communicate with one another. Type is part of our history and plays a vital role in our society.
Type creates a critical first impression about the content. It allows them to enter your message even before they read one word. Type can connect your audience to your message by tapping into their core, emotional feelings. When type is done well it can immediately create a positive impression at a glance.
Type creates a critical first impression about the content. It allows them to enter your message even before they read one word. Type can connect your audience to your message by tapping into their core, emotional feelings. When type is done well it can immediately create a positive impression at a glance.
Type can be a matter of life or death.
Highway Signage